EST. 1887
Est. 1887 · Jeddah, Saudi Arabia

# A Legacy of Exceptional Tea

From the shores of the Indian Ocean to 14 MENA markets

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Est. 1887 · Jeddah, Saudi Arabia · 14 MENA Markets · The House of Quality Teas · Rabea Tea · Abu Jabal · Al Nahla Sugar · Est. 1887 · Jeddah, Saudi Arabia · 14 MENA Markets · The House of Quality Teas · Rabea Tea · Abu Jabal · Al Nahla Sugar ·
Our Story

## Since 1887, we have carried one obsession: the perfect cup.

From a family of Arabian traders who sent dhows across the Indian Ocean, to building Saudi Arabia's largest tea factory — every step has been guided by an uncompromising commitment to quality, taste, and the people who share our cups.

01 Since 1957

## Rabea

The Authentic House of Teas

Named among Saudi Arabia's top 100 brands, Rabea comprises the largest variety of teas under one brand in the Kingdom — from rich Ceylon blends to delicate herbal infusions, each crafted for the discerning palate.

Extra Strong Premium Blend Herbal Karak
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02 Since 1920

## Abu Jabal

A Century of Uncompromised Flavour

Introduced in 1920 as a long-leaf Ceylonese tea packed in wooden chests and shipped across the Indian Ocean — Abu Jabal remains the gold standard for loose leaf tea in Saudi Arabia, treasured for over a century.

Long Leaf Ceylon Premium Heritage
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03 Since 1954

## Al Nahla

Pure Sweetness, Refined to Perfection

Sourced from the finest producers in France, Belgium, and Germany — Al Nahla premium cubed sugar is the natural companion to Saudi Arabia's most beloved teas. Available in regular, mini, and specialty shapes.

Cubed Sugar French Sourced Premium Pure
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Our Journey

## From Dhows
to Dominance

A story that began with the tide and never stopped moving forward.

1887

### The First Voyage

The Baeshen family sends its first dhows across the Indian Ocean to India — trading rice, sugar, and goods that would define a generation of Arabian commerce.

1920

### Abu Jabal is Born

Long-leaf Ceylonese tea, packed in wooden chests and shipped across the Indian Ocean, finds a permanent home in Saudi households under the Abu Jabal name.

1954

### Official Recognition

Al Nahla Sugar and Abu Jabal Tea are formally registered with Saudi authorities. The Baeshen legacy is protected as a national institution.

1957

### A Company is Founded

Ahmed Mohamed Saleh Baeshen & Co. is officially registered on April 11, 1957 — cementing a family tradition into a cornerstone of Saudi commerce.

1958

### The Iconic Tea Glass

Baeshen introduces the iconic tea glass to Saudi Arabia — a small vessel that would become a cultural symbol found in every home and restaurant on the Peninsula.

1994

### The Grand Factory

Saudi Arabia's largest tea factory opens in South Jeddah — complete with a state-of-the-art tea lab, international tasters, and blending capabilities spanning multiple global origins.

Today

### 14 Markets & Growing

Operating across 14 MENA markets, AMS Baeshen & Co. stands as a world-class Saudi beverage company — blending heritage with innovation in every cup.

The Baeshen Standard

## Where Quality
Meets Obsession

01

### World-First Innovation

Baeshen was the first company worldwide to foil-wrap individual tea bags — a freshness breakthrough that has since been adopted as the global industry standard.

02

### The Tea Lab

Internationally trained tasters evaluate every tea lot before purchase. Products are randomly pulled from store shelves and tested against original blend specifications — a practice unique to Baeshen.

03

### Multi-Origin Blending

Our Jeddah factory blends teas from Sri Lanka, Kenya, and beyond — creating proprietary flavour profiles that are unavailable anywhere else in the region.

04

### Composite Preservation

Loose tea containers use layered Kraft-Aluminum-PE laminate — a near-airtight environment that prevents flavor absorption from surrounding aromas, preserving taste from factory to cup.