# A Legacy of Excellence

Crafting the perfect blend for Arabia since 1887.

##
A Century of
Excellence in
Saudi Arabia

We have grown from a small family business to a great company that has occupied an important place in our culture and economy. With more than a century of experience in the Arabian marketplace, we provide the market with a unique, innovative taste of their favorite beverages.

### 1887

First Forays Initiated

### 14

MENA Markets Served

### 1957

Official Registration

### 100+

Years of Trust

#### Rabea Tea
The Authentic
House of Teas

1

Named one of the top 100 Saudi brands. Rabea comprises more varieties of tea than any other brand in the region. Today, it is a premium blend of teas from various growing regions around the world.

#### Abu Jabal
The Standard for
Long-Leaf

2

One of Saudi Arabia’s most iconic brand names, available in the market since 1920. Abu Jabal still sets the standard for long-leaf and commands a significant position in the premium loose tea market.

#### Al Nahla
Premium Cubed
Sugar

3

One of the top-selling cubed sugars in Saudi Arabia. AMS Baeshen sources this high-quality sugar from France, Belgium, and Germany, where the unique hard cubes are packed and shipped to the Kingdom.

To Become a Market Leader in Providing Superior High-Quality Products.
To Become a World-Class Saudi Tea Inspired Beverage Company Aiming for a Profitable Leading Position in Pan Arab Markets.
Integrity & Passion
Deeply rooted in emotional bonds and shared history with the people we work with.
Quality & Excellence
Anticipating our customer’s needs and driving further innovation.

## Baeshen
History

### 1887

The Baeshen family takes its first steps as traders, sending dhows across the Indian Ocean to India for rice, sugar, and other goods for the Arabian market.

### 1920

Abu Jabal first appears in Arabia. The Baeshen brothers quenched the local thirst with the importation of a long-leaf Ceylonese tea packed in wooden chests.

### 1957

On April 11, the family business is officially registered with the Saudi government under the name Ahmed Mohamed Saleh Baeshen & Co.

### 1994

Baeshen joins the industrial revolution of South Jeddah, assembling the Kingdom’s largest tea factory and first tea lab in a bold step towards vertical integration.