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Heritage · Crafted · Pure

# The Authentic House of Teas

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Our Philosophy

## A century of deliberate mastery
— not a single compromise.

From the trading dhows of 1887 to the Kingdom's most celebrated tea brands, every Baeshen product carries the weight of generations. We source the world's finest leaves, blend with obsessive precision, and deliver a cup that tells a story older than the Kingdom itself.

Explore our brands
0 Years of heritage
0 Markets across MENA
0 Icons Rabea · Abu Jabal · Al Nahla
Heritage · Crafted · Pure — Rabea Tea — Abu Jabal — Al Nahla Sugar — Since 1887 — Jeddah, Saudi Arabia — 14 MENA Markets — Heritage · Crafted · Pure — Rabea Tea — Abu Jabal — Al Nahla Sugar — Since 1887 — Jeddah, Saudi Arabia — 14 MENA Markets —

Our Portfolio

## Each brand tells a
unique success story

01 Since 1969

### Rabea

The Authentic House of Teas. Named one of the Top 100 Saudi brands, Rabea is a pan-regional icon blending leaves from the world's finest growing regions.

Discover Rabea →
02 Since 1920

### Abu Jabal

Saudi Arabia's most iconic long-leaf tea. Sourced from Sri Lanka's finest estates, Abu Jabal sets the gold standard for premium loose-leaf tea across the Arabian Peninsula.

Discover Abu Jabal →
03 Since 1954

### Al Nahla

Saudi Arabia's top-selling cubed sugar. Sourced from France, Belgium, and Germany — available in regular, mini, and novelty shapes for every occasion.

Discover Al Nahla →

Our Journey

## A legacy
137 years
in the making

From dhow trading across the Indian Ocean to factory floors in South Jeddah — the Baeshen story is inseparable from the story of Saudi commerce itself.

Who We Are

## Built on trust,
brewed with soul

AMS Baeshen & Co. began as a family trading enterprise and grew into a regional FMCG powerhouse. With the Kingdom's largest tea factory in South Jeddah and a proprietary blending lab, we control every step from leaf to cup.

Our values — Ownership, Integrity, Passion, Quality, Excellence — are not aspirations. They are the architecture of every decision we make.

Ownership Integrity Passion Quality Excellence
Connect with us

Let's Talk

## Ready to bring
Baeshen to your market?

info@baeshen.com · +966 (0) ___

Jeddah, Kingdom of Saudi Arabia