AMS Baeshen & Co.
EST. 1887
Est. 1887  ·  Jeddah, Saudi Arabia

A Legacy of Exceptional Tea

From the shores of the Indian Ocean to 14 MENA markets

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Est. 1887 · Jeddah, Saudi Arabia · 14 MENA Markets · The House of Quality Teas · Rabea Tea · Abu Jabal · Al Nahla Sugar · Est. 1887 · Jeddah, Saudi Arabia · 14 MENA Markets · The House of Quality Teas · Rabea Tea · Abu Jabal · Al Nahla Sugar ·

Since 1887, we have carried one obsession: the perfect cup.

From a family of Arabian traders who sent dhows across the Indian Ocean, to building Saudi Arabia's largest tea factory — every step has been guided by an uncompromising commitment to quality, taste, and the people who share our cups.

01 Since 1957

Rabea

The Authentic House of Teas

Named among Saudi Arabia's top 100 brands, Rabea comprises the largest variety of teas under one brand in the Kingdom — from rich Ceylon blends to delicate herbal infusions, each crafted for the discerning palate.

Extra Strong Premium Blend Herbal Karak
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02 Since 1920

Abu Jabal

A Century of Uncompromised Flavour

Introduced in 1920 as a long-leaf Ceylonese tea packed in wooden chests and shipped across the Indian Ocean — Abu Jabal remains the gold standard for loose leaf tea in Saudi Arabia, treasured for over a century.

Long Leaf Ceylon Premium Heritage
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03 Since 1954

Al Nahla

Pure Sweetness, Refined to Perfection

Sourced from the finest producers in France, Belgium, and Germany — Al Nahla premium cubed sugar is the natural companion to Saudi Arabia's most beloved teas. Available in regular, mini, and specialty shapes.

Cubed Sugar French Sourced Premium Pure
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From Dhows
to Dominance

A story that began with the tide and never stopped moving forward.

1887

The First Voyage

The Baeshen family sends its first dhows across the Indian Ocean to India — trading rice, sugar, and goods that would define a generation of Arabian commerce.

1920

Abu Jabal is Born

Long-leaf Ceylonese tea, packed in wooden chests and shipped across the Indian Ocean, finds a permanent home in Saudi households under the Abu Jabal name.

1954

Official Recognition

Al Nahla Sugar and Abu Jabal Tea are formally registered with Saudi authorities. The Baeshen legacy is protected as a national institution.

1957

A Company is Founded

Ahmed Mohamed Saleh Baeshen & Co. is officially registered on April 11, 1957 — cementing a family tradition into a cornerstone of Saudi commerce.

1958

The Iconic Tea Glass

Baeshen introduces the iconic tea glass to Saudi Arabia — a small vessel that would become a cultural symbol found in every home and restaurant on the Peninsula.

1994

The Grand Factory

Saudi Arabia's largest tea factory opens in South Jeddah — complete with a state-of-the-art tea lab, international tasters, and blending capabilities spanning multiple global origins.

Today

14 Markets & Growing

Operating across 14 MENA markets, AMS Baeshen & Co. stands as a world-class Saudi beverage company — blending heritage with innovation in every cup.

Where Quality
Meets Obsession

01

World-First Innovation

Baeshen was the first company worldwide to foil-wrap individual tea bags — a freshness breakthrough that has since been adopted as the global industry standard.

02

The Tea Lab

Internationally trained tasters evaluate every tea lot before purchase. Products are randomly pulled from store shelves and tested against original blend specifications — a practice unique to Baeshen.

03

Multi-Origin Blending

Our Jeddah factory blends teas from Sri Lanka, Kenya, and beyond — creating proprietary flavour profiles that are unavailable anywhere else in the region.

04

Composite Preservation

Loose tea containers use layered Kraft-Aluminum-PE laminate — a near-airtight environment that prevents flavor absorption from surrounding aromas, preserving taste from factory to cup.