Our Brands
Rabee Tea
Abu Jabal
Al Jazeera Tea
Al Nahla
Aseelah Coffee
Al Hamra Charcoal
Since 1887

From Legacy
to Impact.

Ahmed Mohammed Saleh Baeshen & Partners is a long-established Saudi family company with roots spanning more than 100 years, leading the development and growth of a portfolio of Saudi brands in the fast-moving consumer goods sector.

The company's journey began in the tea trade and expanded over the decades to include diverse product categories closely connected to the culture of hospitality and everyday life, built on a strong heritage of quality, trust, and sincerity.

Today, Baeshen continues its role as a leading national company, contributing to the growth of local industry and strengthening the presence of Saudi brands locally and globally.

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Heritage Detail
Our Story

Building Saudi brands the community
has trusted since 1887.

Ahmed Mohammed Saleh Baeshen & Co. is a distinguished Saudi family business operating in the consumer goods sector, with over 100 years of experience in building and offering high-quality Saudi products and brands.

Ahmed Mohammed Saleh Baeshen, The Founder
The Founder

The man behind
the legacy.

Ahmed Mohammed Saleh Baeshen أحمد محمد صالح باعشن

Ahmed Mohammed Saleh Baeshen is considered one of the pioneers in the Kingdom's commercial journey, having established an approach grounded in integrity, honesty, and commitment to one's word. Through his focus on trust in dealings and a strong emphasis on quality, he laid down principles that became the foundation for the family's business continuity across generations.

Guided by this approach, he contributed to supporting the commercial movement and was among those who participated in the establishment of the Jeddah Chamber of Commerce and Industry—reflecting an early awareness of the importance of organizing trade and developing the business environment. These values have remained a core foundation of Baeshen's journey to this day.

Heritage Context

Explore Our Brands

Our portfolio of brands reflects the culture of hospitality that forms an essential part of Saudi identity. Our products have long been connected to the details of everyday life and gatherings across generations. Through our commitment to quality and continuity, we continue to offer brands that accompany moments of connection and generosity, reflecting values deeply rooted in society and its culture for all ages — young and old.

Rabee Tea

Rabee Tea

One of the leading tea brands in the Kingdom, known for its wide product range and consistent quality, becoming a daily choice that suits different tastes and keeps pace with modern hospitality.
Abu Jabal

Abu Jabal

Abu Jabal tea is a long-established name in the tea market in the Kingdom since 1920, associated with quality and consumer trust, maintaining its presence as one of the enduring names in the culture of hospitality across generations.
Al Jazeera Tea

Al Jazeera Tea

A tea offering designed for everyday consumption, balancing quality and value, making it a familiar choice in many households.

Al Nahla

Al Nahla

A well-established food brand providing trusted essential products, becoming part of the everyday routines of many households.
Aseelah Coffee

Aseelah Coffee

An Arabic coffee rooted in traditional preparation and taste, maintaining its place as part of the hospitality culture in gatherings and homes.

Al Hamra Charcoal

Al Hamra Charcoal

A recognized name in hospitality supplies, known for consistent quality and reliable performance, making it a dependable choice for gatherings and occasions.

Baeshen Values

OUR VALUES

Adapting quickly to change, embracing new methods, and handling challenges effectively without compromising core principles.

Continuously developing capabilities, fostering learning, and sharing knowledge to support individual and organizational growth.

TRUST
CLARITY
PERSEVERANCE
CULTIVATION
AGILITY
VALUES

Building relationships based on honesty, commitment, and accountability that strengthen reliability and sustain long-term value.

Communicating simply and transparently, setting clear expectations, and prioritizing effectively to enable understanding and execution.

Staying focused on goals despite challenges, maintaining quality, and learning from experience to ensure continuity.

Heritage Background

Our
Journey

1887

The First Beginning

The Baeshen family's first trade journeys set sail across the Indian Ocean, carrying consumer goods to the markets of the Arabian Peninsula, marking the beginning of a business journey built on trust and quality.

1920

The Launch of "Abu Jabal"

Abu Jabal Tea was introduced to the market, becoming one of the earliest tea brands in the Kingdom.

1946

A Pioneering Role in Establishing the Chamber of Commerce

Ahmed Mohammed Saleh Baeshen contributed to the establishment of the Jeddah Chamber of Commerce and Industry, reflecting the company's early role in supporting trade and the business environment in the Kingdom.

1957

Official Establishment of the Company

Ahmed Mohammed Saleh Baeshen & Partners was officially registered, marking the beginning of a phase of institutional growth and sustainable expansion.

1969

Registration of "Rabee" Tea

The registration of Rabee Tea marked an important milestone in the company's journey, expanding its product portfolio with a brand that later became a well-established name in the tea market through its quality and variety.

1980

Expansion of Brand Presence

During this period, Baeshen's brands, led by Abu Jabal and Rabee, strengthened their presence in the Saudi market and became closely associated with consumer trust.

1994

Opening the First Tea Factory and Laboratory in the Kingdom

Baeshen opened the first tea factory in Saudi Arabia, alongside the region's largest specialized tea laboratory, reinforcing the company's operational capabilities and quality standards.

1998

Launch of the First Tea Bags

Baeshen introduced tea bags within its product range, expanding consumption options and keeping pace with market evolution.

2013

Development of Tea Packaging

Baeshen became one of the first companies to introduce individually wrapped and resealable tea bag packaging, enhancing both product quality and user experience.

2016

Saudi Vision 2030

In alignment with the objectives of Saudi Vision 2030, Baeshen expanded its presence and continued developing its business operations.

2021

Opening of Baeshen Factory in Egypt

Baeshen strengthened its regional presence through the opening of its factory in Egypt, supporting its operational capabilities and continued growth.

2026

Opening of the New Jeddah Factory

Baeshen inaugurated its new factory in Jeddah, further strengthening its operational capabilities and supporting its future growth plans.

1887 — The First Beginning 1920 — Abu Jabal 1946 — Chamber of Commerce 1957 — Official Establishment 1969 — Rabee Tea 1980 — Brand Expansion 1994 — First Tea Factory 1998 — Tea Bags 2013 — Tea Packaging 2016 — Saudi Vision 2030 2021 — Egypt Factory 2026 — New Jeddah Factory