Our Journey — Baeshen

1887

The First Beginning

The Baeshen family's first trade journeys set sail across the Indian Ocean, carrying consumer goods to the markets of the Arabian Peninsula, marking the beginning of a business journey built on trust and quality.

1920

The Launch of "Abu Jabal"

Abu Jabal Tea was introduced to the market, becoming one of the earliest tea brands in the Kingdom.

1946

A Pioneering Role in Establishing the Chamber of Commerce

Ahmed Mohammed Saleh Baeshen contributed to the establishment of the Jeddah Chamber of Commerce and Industry, reflecting the company's early role in supporting trade and the business environment in the Kingdom.

1957

Official Establishment of the Company

Ahmed Mohammed Saleh Baeshen & Partners was officially registered, marking the beginning of a phase of institutional growth and sustainable expansion.

1969

Registration of "Rabee" Tea

The registration of Rabee Tea marked an important milestone in the company's journey, expanding its product portfolio with a brand that later became a well-established name in the tea market through its quality and variety.

1980

Expansion of Brand Presence

During this period, Baeshen's brands, led by Abu Jabal and Rabee, strengthened their presence in the Saudi market and became closely associated with consumer trust.

1994

Opening the First Tea Factory and Laboratory in the Kingdom

Baeshen opened the first tea factory in Saudi Arabia, alongside the region's largest specialized tea laboratory, reinforcing the company's operational capabilities and quality standards.

1998

Launch of the First Tea Bags

Baeshen introduced tea bags within its product range, expanding consumption options and keeping pace with market evolution.

2013

Development of Tea Packaging

Baeshen became one of the first companies to introduce individually wrapped and resealable tea bag packaging, enhancing both product quality and user experience.