Our
Story.
From journeys across the Indian Ocean, a legacy was built — one cup, one trust, one generation at a time. Over a century later, it endures.
The First
Journey.
From journeys across the Indian Ocean in the late 19th century, led by the founder Ahmed Mohammed Saleh Baeshen, carrying tea and sugar to the markets of the Arabian Peninsula — a long path took shape, embedding the Baeshen name in the memory of Saudi society.
Those beginnings evolved into a well-established business, leading the development of brands that have become part of everyday life.
Building Brands
That Last.
Over the decades, Baeshen expanded beyond tea to lead a portfolio of Saudi brands deeply connected to the culture of hospitality and everyday life — from Abu Jabal, established in 1920, to Rabee, Al Nahla, Aseelah, and beyond. Each brand built on a strong heritage of quality, trust, and sincerity.
A Century On,
Still Growing.
Today, Baeshen continues its role as a leading national company, contributing to the growth of local industry and strengthening the presence of Saudi brands locally and globally — moving forward with confidence, grounded in a rich legacy, and upholding the equation that has defined its success from the start.
Reliable products… and a lasting relationship with the community.
Trace our milestones.
From the first trading journeys of 1887 to today — follow the key moments that shaped Baeshen into the company it is.