Ahmed Mohammed Saleh Baeshen & Co. (AMSB) welcomed a distinguished Kenyan delegation to its Jeddah manufacturing facility — the largest tea manufacturing plant in the Kingdom of Saudi Arabia. The visit brought together senior representatives from Kenya's tea industry and diplomatic community to explore the company's operations and discuss future opportunities for collaboration.
The Delegation
The visiting party included representatives from the Kenya Tea Council, the Kenya Tea Development Agency (KTDA), and diplomats from Kenya's embassy in Saudi Arabia. The delegation was headed by Mrs. Peris Watau Mudida, Chair of the Kenya Tea Council's Executive Council — a senior figure in Kenya's tea sector.
Hosting the Visit
AMSB's senior leadership received the delegation at the highest level. Chairman Osama Ahmad Baeshen, Vice Chairman Ahmed Abdel Kader Baeshen, and CEO Eng. Ahmad Omar Munshi hosted the group throughout their visit, ensuring a comprehensive look at the company's capabilities and heritage.
Facility Tour & Laboratory Review
The delegation was given a thorough tour of AMSB's production facilities, followed by a detailed review of the company's tea laboratory. The laboratory visit drew particular praise from the Kenyan guests, who commended the standards of quality control and the production safety measures in place across the facility.
AMSB is home to the Rabea and Abu Jabal tea brands — two of the Kingdom's most recognized names in the tea market. Abu Jabal, introduced in 1920, stands as one of the earliest branded tea products in Saudi Arabia, while Rabea has grown to become one of the leading tea brands in the region.
Discussions on Future Cooperation
Beyond the facility tour, both sides engaged in productive discussions on potential areas of future cooperation in tea manufacturing. Topics included the possibilities for deepening trade ties between Kenya and Saudi Arabia in the tea sector, as well as the government incentives available for investors looking to participate in Kenya's growing tea industry.
The visit reflected AMSB's ongoing commitment to building strong international partnerships and its recognition of Kenya as a key supplier of quality tea to the Saudi market — a relationship that has developed over the course of the company's century-long history in the tea trade.